About Diversified Communications

philosophy and methodology

Diversified Communications consistently achieves its mission’s goals as a result of the deployment of a philosophy which is genuinely unique in the communications and issues management world.  This philosophy, which is shared by subsidiary firm, Prospect Communications, is illuminated by three core beliefs:

(1) Every situation is unique, and must be dealt with in a context-sensitive way.

Diversified believes that no two clients—no two cases—are entirely alike, and vows never to force client needs into pre-determined molds to be dealt with by pre-determined modules.  Unlike most agencies, Diversified will never attempt to apply a generic solution to a client’s very specific and unique needs and circumstances.  Premium service requires thoroughgoing custom tailoring.

(2) Communications skills and issues management are intimately connected.

Also at the core of Diversified’s philosophy is the belief that communications skills development (e.g. interview skills, media skills, public speaking skills) and issues management services (e.g. general issues identification and management, crisis preparedness and management) are two sides of the same coin, and that neither service is complete without the other.  Becoming an effective interviewee or public speaker requires attentiveness to one’s general issues and potential problem areas, and being wholly prepared to deal with one’s issues requires strength in all areas of communications skills development.  Prospect’s services always keep this important relationship in mind.

Through the parallel development of context-sensitive intelligent communications and issues management strategies, Prospect aspires to provide unmatched service to its cliental.

(3) Effective communication and issues management is never a matter of “playing the game”.

Much like politicians and other senior figures, businesses (and businesspersons) are often encouraged to play a 'game'—to avoid answering unflattering or difficult questions, or to attempt to deliver answers which contort the meaning of the original question.
 
While there are—legitimately—a small number of occasions in which a business or person can reasonably deem it necessary to bring forward an indirect response to a sensitive or personal question, to use this approach as the norm is wildly counterproductive.  In short, such answers lack credibility, generate mistrust, and damage reputations.